77 cb Privacy Policy —
Your Data, Handled with Care
At 77 cb, your privacy is not a checkbox — it is a core design principle. This Privacy Policy explains exactly what personal information we collect, why we collect it, how we use it, and the rights you hold as a 77 cb player in Pakistan. We are committed to being transparent, accountable, and worthy of your trust.
How 77 cb Treats Your Privacy
Six principles guide every data decision we make at 77 cb — from account registration to your last 77 cb Login session.
Encrypted at Every Step
Every data exchange between your device and 77 cb is protected by TLS encryption. Your credentials, payment details, and personal information never travel in plain text — whether you sign in via browser or the iOS App.
No Sale of Personal Data
77 cb does not sell, rent, or trade your personal information to third-party marketers. Your data is shared only with verified service partners — payment processors, KYC providers, and regulatory bodies — strictly as needed to operate the platform.
Purpose Limitation
Data collected for account registration is not repurposed for unrelated commercial activities. Every piece of information we hold has a defined, documented purpose. We do not collect data speculatively or in excess of what is genuinely required.
Defined Retention Periods
We hold your data only for as long as necessary to deliver our services, meet legal obligations, or resolve disputes. Once data is no longer required for any of these purposes, it is securely deleted or anonymised.
Your Rights, Respected
You have the right to access, correct, export, and request deletion of your personal data. 77 cb makes exercising these rights straightforward — requests are acknowledged within 48 hours and completed without unnecessary delay.
Breach Notification
In the unlikely event of a personal data breach that poses a risk to your rights, 77 cb will notify affected players without undue delay and outline the steps taken to contain and remediate the incident.
Contents
- About This Policy
- Data Controller
- Data We Collect
- How We Use Your Data
- Legal Basis for Processing
- Data Sharing
- Cookies & Tracking
- Data Retention
- Your Rights
- Children's Privacy
- Security Measures
- Third-Party Links
- Policy Amendments
- Contact Us
1About This Policy
This Privacy Policy ("Policy") describes how 77 cb ("77 cb", "we", "us", "our") collects, processes, stores, and shares personal information relating to individuals ("Players", "you", "your") who access or use the 77 cb platform at https://77cb.games, including any associated mobile applications such as the 77 cb iOS App.
This Policy applies to all personal data collected through the 77 cb platform regardless of the device or channel used — desktop browser, mobile browser, or iOS App. It should be read alongside our Terms & Conditions, which govern your use of the platform and are incorporated into this Policy by reference.
By registering with 77 cb, using any 77 cb service, or completing the 77 cb Login process, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the platform immediately.
2Data Controller
77 cb operates as the data controller with respect to the personal information of all registered Players. As data controller, 77 cb is responsible for determining the purposes and means of processing your personal data and for ensuring that such processing is conducted lawfully, fairly, and transparently.
For all privacy-related enquiries, correction requests, deletion requests, or data access requests, Players may contact 77 cb's designated privacy support contact at the email address provided in Section 14 of this Policy.
3Data We Collect
77 cb collects personal information through a number of channels and at various stages of your interaction with the platform. The categories of data we collect are:
3.1 Registration & Identity Data
When you create a 77 cb account, we collect your full name, date of birth, email address, mobile phone number, username, and password (stored in hashed form). This data is essential for account creation, identity verification, and maintaining the security of your 77 cb Login credentials.
3.2 Know Your Customer (KYC) Data
To comply with applicable anti-money laundering obligations and to verify player age (18+ only), 77 cb may request and retain copies of government-issued identity documents such as a National Identity Card (NIC), passport, or driving licence, as well as proof of address documentation.
3.3 Financial & Transaction Data
We collect and process records of all financial transactions on your account including deposits, withdrawals, wagers, bonuses, and PKR balance history. Payment method details — such as Easypaisa account reference, JazzCash number, HBL bank account identifier, or USDT wallet address — are recorded to process transactions and comply with anti-money laundering regulations. Full payment credentials are not stored by 77 cb where a third-party payment processor handles the transaction.
3.4 Gaming Activity Data
We record your gaming history across all 77 cb verticals including 77 cb Casino, Jackpot Slots, Cockfighting, Dota 2 esports, and sports markets. This data is used to resolve disputes, detect irregular activity, and personalise your platform experience.
3.5 Technical & Device Data
We automatically collect device identifiers, IP address, browser type and version, operating system, referring URL, session timestamps, and approximate geolocation (country/city level) when you access the 77 cb platform or iOS App. This data is used for security monitoring, fraud prevention, and platform performance optimisation.
3.6 Communications Data
We retain records of all communications between you and 77 cb's English-language support team, including live chat transcripts, support ticket exchanges, and email correspondence. These records are used for quality assurance, dispute resolution, and regulatory compliance purposes.
4How We Use Your Data
77 cb processes your personal data for the following clearly defined purposes:
| Purpose | Data Categories Used |
|---|---|
| Account registration and 77 cb Login authentication | Identity data, device data |
| Age verification (18+ enforcement) | Identity data, KYC documents |
| Processing PKR deposits and withdrawals | Financial data, identity data |
| Anti-money laundering and fraud prevention | Financial data, KYC data, device data |
| Platform security and 77 cb Login protection | Device data, technical data |
| Responsible gaming monitoring and intervention | Gaming activity data, financial data |
| Customer support and dispute resolution | Communications data, account data |
| Regulatory compliance and reporting | All categories as required |
| Platform improvement and personalisation | Gaming activity data, technical data |
| Promotional communications (with consent) | Identity data, contact details |
77 cb does not use automated decision-making — including profiling — to make decisions that produce significant legal effects concerning any Player without providing that Player with the opportunity to request human review of the relevant decision.
5Legal Basis for Processing
77 cb processes your personal data on the following legal grounds, depending on the specific processing activity:
- Contractual necessity: Processing your registration data, managing your account, and processing PKR transactions is necessary to fulfil the contract between you and 77 cb.
- Legal obligation: KYC verification, transaction monitoring, and record-keeping are required by applicable anti-money laundering and regulatory obligations.
- Legitimate interests: Fraud detection, platform security, responsible gaming monitoring, and platform improvement are conducted on the basis of 77 cb's legitimate interests, balanced against your rights and interests.
- Consent: Where we send you optional marketing communications or use non-essential cookies, we rely on your explicit consent, which you may withdraw at any time through your account settings.
6Data Sharing
77 cb does not sell your personal data. We share your information only in the following limited and controlled circumstances:
- Payment processors: Easypaisa, JazzCash, Raast, HBL, UBL, MCB Bank, Meezan Bank, Bank Alfalah, and USDT network operators receive transaction-level data necessary to execute PKR deposits and withdrawals.
- KYC verification providers: Identity verification partners receive document images and identity data solely for the purpose of completing age and identity checks.
- Gaming content providers: Game studios and live dealer providers may receive your account token and session data to deliver their games within the 77 cb platform.
- Regulatory and law enforcement authorities: Where required by applicable law, we disclose relevant player data to competent authorities without prior notice to the Player concerned.
- Professional advisers: Legal, audit, and compliance advisers may access data under strict confidentiality obligations where required for business operations.
All third-party recipients are contractually obligated to process your data only for the specified purpose and to maintain appropriate security standards. 77 cb does not permit third parties to use your data for their own independent marketing purposes.
7Cookies & Tracking Technologies
77 cb uses cookies and similar tracking technologies on the platform website and within the iOS App to deliver, secure, and improve the player experience. The categories of cookies we use are as follows:
- Strictly necessary cookies: Required for the platform to function. These include session authentication tokens (supporting the 77 cb Login process), security tokens, and load balancing identifiers. They cannot be disabled.
- Functional cookies: Remember your language preference, display settings, and session continuation preferences across 77 cb Login sessions.
- Analytics cookies: Collect aggregate, anonymised data on how Players navigate the platform — page visit duration, game section preferences, and iOS App feature usage — to help us improve the product.
- Marketing cookies: Used only with your explicit consent to deliver relevant promotional content within the 77 cb platform. You may opt out at any time through your account preferences.
You can manage cookie preferences through your browser settings or your 77 cb account privacy settings panel. Note that disabling strictly necessary cookies will prevent the platform from functioning correctly, including 77 cb Login authentication.
8Data Retention
77 cb retains personal data for the minimum period necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by applicable law. Our general retention framework is as follows:
- Active account data: Retained for the duration of your account relationship with 77 cb and for a period of 5 years following account closure, to comply with anti-money laundering record-keeping requirements.
- Transaction records: PKR deposit, withdrawal, and wager records are retained for a minimum of 5 years from the date of the transaction.
- KYC documents: Identity and address verification documents are retained for 5 years from the date of verification or account closure, whichever is later.
- Support communications: Customer support transcripts and tickets are retained for 3 years to support dispute resolution and quality assurance.
- Marketing data: Where consent has been withdrawn, marketing data is deleted within 30 days of the withdrawal request.
- Technical and device logs: Server and access logs are retained for 12 months for security and fraud investigation purposes.
Following the expiry of applicable retention periods, data is securely and irreversibly deleted or anonymised in a manner that prevents re-identification.
9Your Rights
As a 77 cb player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact 77 cb's support team using the details in Section 14.
Right of Access
Request a copy of all personal data 77 cb holds about you, free of charge, within 30 days of your request.
Right to Rectification
Request correction of inaccurate or incomplete personal data held on your 77 cb account at any time.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Right to Restriction
Request that 77 cb restrict processing of your data while a correction or objection request is under review.
Right to Portability
Receive a structured, machine-readable copy of data you have provided to 77 cb, for transfer to another service provider where technically feasible.
Right to Object
Object to processing of your data on the basis of legitimate interests, including profiling and direct marketing. Marketing objections are actioned immediately.
Withdraw Consent
Where processing relies on your consent — such as marketing communications — you may withdraw consent at any time without affecting the lawfulness of prior processing.
Right to Complain
If you believe your privacy rights have been infringed, you may raise a complaint directly with 77 cb or with the relevant data protection authority in your jurisdiction.
10Children's Privacy
77 cb is an adult-only platform. We do not knowingly collect, process, or retain personal data belonging to individuals under the age of 18. The 77 cb Login and registration processes require confirmation that the applicant is at least 18 years of age, and KYC verification enforces this requirement through document review.
If 77 cb becomes aware that personal data has been collected from an individual under 18 — whether through a misrepresentation during registration or any other means — the account will be closed immediately, all associated data deleted, and any deposited funds returned to the payment source subject to verification.
11Security Measures
77 cb implements a multi-layered approach to data security, combining technical, organisational, and procedural safeguards to protect your personal information against unauthorised access, disclosure, alteration, or destruction.
- Encryption in transit: All data transmitted between your browser or iOS App and 77 cb servers is protected by TLS 1.2 or higher.
- Encryption at rest: Sensitive data fields including passwords (stored as salted hashes), KYC document images, and financial identifiers are encrypted at rest using industry-standard algorithms.
- Access controls: Internal access to player data is restricted on a need-to-know basis, enforced through role-based permissions and multi-factor authentication for all staff accounts.
- Penetration testing: The platform undergoes periodic independent security assessments to identify and remediate vulnerabilities before they can be exploited.
- Anomaly detection: Automated systems monitor for unusual login behaviour, transaction patterns, and access anomalies, triggering alerts and account holds where necessary.
Despite these measures, no data transmission or storage system can be guaranteed to be 100% secure. Players are encouraged to use a strong, unique password for their 77 cb Login account and to enable two-factor authentication from their account settings.
12Third-Party Links
The 77 cb platform may reference third-party services — such as payment providers including Easypaisa and JazzCash — whose own privacy policies govern how they handle your data during payment processing. 77 cb is not responsible for the privacy practices of third-party services accessed outside the 77 cb platform boundary.
Players are encouraged to review the privacy policies of any third-party service provider they interact with in connection with their 77 cb account, including payment processing applications.
13Policy Amendments
77 cb reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. The "Last Updated" date at the top of this Policy will be revised accordingly whenever material changes are made.
Where changes are material — meaning they significantly affect how we handle your personal data or your rights — 77 cb will notify active players via in-platform notification and/or email to the address registered on your account at least 14 days before the changes take effect. Continued use of the 77 cb platform following the effective date of any revised Policy constitutes your acceptance of the updated terms.
14Contact Us
For any privacy-related questions, data access requests, correction requests, deletion requests, or to raise a complaint regarding 77 cb's data practices, please contact our support team. Our English-language support is available 24 hours a day, seven days a week.
Privacy Support Email: [email protected] (plain text only — not a clickable link)
For general platform questions and answers, visit our Frequently Asked Questions page. For information on responsible gaming tools including self-exclusion and deposit limits, visit our Responsible Gaming page.
Questions About 77 cb Privacy?
Our English-speaking support team is available around the clock to answer any questions about this Policy, your data rights, or your account. You can also explore our FAQ for quick answers, or visit our Responsible Gaming page for player protection tools. 18+ only.